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Following a January that saw Apple release a new AirTag and the Creator Studio bundle of creative apps, it is now time to shift our attention to February. Below, we have outlined some key items to expect from Apple in February. Of course, these are only the things that are known, so stay tuned for …
Continue reading What to Expect From Apple in February, Including Revamped Siri in Beta

A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in …
Continue reading Retail Accessories Apple Won’t Sell You Now Available via New Site

On this week’s episode of The MacRumors Show, we discuss Apple’s newly launched AirTag 2 and Apple Creator Studio. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, Apple announced the second-generation ‌AirTag‌, marking the first major update to its item tracker since the product’s introduction in 2021, with improvements focused …
Continue reading The MacRumors Show: Apple Launches AirTag 2 and Creator Studio

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3. “A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family,” says Apple. “Apple joins forces with director Bai …
Continue reading Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi. Apple Creator Studio is a new subscription bundle that provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage on the Mac and/or iPad, with U.S. pricing set at $12.99 per month or $129 per year. A …
Continue reading You Can Now Follow Apple Creator Studio on Instagram

A second-generation iPhone Air is “not expected this year,” according to a Nikkei Asia report today that cites people familiar with Apple’s supply chain. The report said Apple plans to release an iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone later this year, followed by the base model iPhone 18 in the first …
Continue reading Will the iPhone Air 2 Launch This Year? The Latest Report Says No

Apple’s AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. …
Continue reading Best Apple Deals of the Week: AirPods Pro 3 Return to $199 Record Low Price, Plus AirTag 4-Pack at $69.99

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri. During the company’s Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company’s recently announced deal with …
Continue reading Apple Explains How Gemini-Powered Siri Will Work

Apple CEO Tim Cook believes that his company will have opportunities to deliver “innovations that have never been seen before” this year. “As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we’re excited for all the opportunities we’ll have in the year ahead …
Continue reading Apple Teases ‘Innovations That Have Never Been Seen Before’ This Year