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Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with “competitive pricing.” TrendForce did not share any further details about this MacBook, but the information that it shared lines …
Continue reading Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. “Quit Quitting” Strava challenge: Available in Strava throughout January, users who log …
Continue reading Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Apple’s Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed …
Continue reading Report: Apple Vision Pro Is Still Failing to Catch On

The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a …
Continue reading ‘Clicks Communicator’ Unveiled — Will You Carry This With Your iPhone?

As we shared in our annual What to Expect Guide yesterday, 2026 is going to be a busy year for Apple. There are a lot of firsts in development, including the first foldable iPhone and the first OLED MacBook, plus an all new home hub device that will kick off Apple’s major expansion into smart …
Continue reading What Do You Want to See From Apple in 2026?

Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the ‌iPhone 18‌ is not expected to arrive until …
Continue reading No iPhone 18 Launch This Year, Reports Suggest

Apple today shared a new “Shot on iPhone” ad promoting the 8x optical zoom feature on the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max. The ad includes a series of quick zooms to show off what the ‌iPhone 17 Pro‌ models can do. Apple’s video description highlight the 200mm focal length of the lens. …
Continue reading Apple Shares ‘Detectives’ Ad Promoting iPhone 17 Pro Camera